Good Energy launches renewable power marketplace

UK green energy company Good Energy Group Plc (LON:GOOD) this week announced the launch of an online platform, called Selectricity, that matches businesses with local renewable energy generators.

Described as the UK's first online marketplace for renewable electricity, the platform was piloted by Good Energy earlier this year with support from the UK government's Energy Entrepreneurs Fund. It has been developed by technology start-up Open Utility.

"This new offering puts consumers at the heart of the market and could unlock the potential of renewables with decentralised, local energy here in the UK," said Good Energy managing director David Brooks.

Augusta Grand of the Eden Project, one of the first businesses using the platform, commented: "Selectricity is a great advance towards the smart grid: being able to match our electricity needs to a particular local supplier gives us transparency and takes the strain off the wider network."

Good Energy said that with arrival of smart meters, the platform could be rolled out to households in the future.

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